Carrara Marble Week 2011

Carrara Marmotec
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Carrara Marble Week arises from our will to organize, for the first time ever in the old town Centre, 5 open days devoted to exhibitions, events and meetings aiming at sharing with as many people as possible, what made Carrara and its territory famous world wide. Its history, its quarries and its know-how which represent Carrara’s richness and everlasting values.

5 days to talk about one subject, Carrara’s marble, through different languages, with different people. 5 days in which the world attention will be led to what has become, for the whole territory, a unique and undisputable value.

This event comes from the will of CarraraMarmotec Stone Trade Exhibition to let all the characters, playing a role in the stone production chain, talk to each other. Talking, above all, to the world of the great architecture and contemporary art as well as to the world of design, material and communication but in a different and more stimulating way. Speaking the language of Carrara, because the marble is Carrara.

Carrara old town centre will be literally crossed by a very articulated route which will summarize the marble’s culture, its tradition and its future. At this regards a fundamental role will be played by the stone companies involved in this event. They will be the active characters of all the event testifying the great work that can be done starting from marble as pure material. Thanks to them it has been possible to process the marble as an extremely ductile material able to perform the most modern creative flair.

What CarraraMarmotec has been trying to tell the world since 2008 is the story of a material. Starting from the very beginning, from the quarries, into the nature, where everything seems to be out of time, to end with the celebration of a wide and intense emotion arising from a new vision of this incredible natural stone.

From that new vision CarraraMarmotec started its brand new course, the “Natural Stone Vision”, hardly working along with its partners, the stone companies and the Institutions passing by many important stages to get to the “Carrara Marble Week”.


4 different languages to tell people about natural stone, 4 routes to go through the history of Carrara and its heartbeat: the white marble:
 
LANGUAGE OF MATERIAL
LANGUAGE OF ARCHITECTURE AND DESIGN
LANGUAGE OF ARTS
LANGUAGE OF COMMUNICATION