From 23 May the art and cultural traditions of the town will come together with Carrara Marmotec. Companies and authorities together for an event with the accent on excellence and innovation.
Following the great success of the first year of carraramarble week which took over the old town in the summer of 2011, the event organized by Carrara Fiere and conceived as a natural extension of Carrara Marmotec, the international exhibition of marble, technology and design will be staged again with an even wider programme and the direct involvement of Carrara Council, the Chamber of Commerce, Carrara Savings Bank Foundation and Carrara Fine Arts Academy as well as the contribution from the Tuscan Regional Government and Toscana Promozione.
The decision was made after the evaluation of the first year and the event due to be opened on 23 May 2012 is now carrara marble weeks and not week to emphasise the extension since the initial event was supposed to last a week and went on for over a month.
The new 2012 event will come to an end in September with the opening of “Convivere”, the annual festival of culture and journalism held in Carrara. Carraramarble weeks 2012 will be a much larger event, stretching over the entire town. Its centre will be in Via Roma and it will include the renovated International Centre of Plastic arts up to San Giacomo, the old town, Palazzo Binelli, the Fine Arts Academy and Corso Rosselli which was the centre of design in the first year.
Carraramarble weeks will be opening on 23 May and will be a magnificent stage showing the best of natural stone and involving companies taking part in Carrara Marmotec. The companies, and not only they, will be the main characters in this journey from the exhibition centre to the town – said Giorgio Bianchini and Paris Mazzanti, chairman and general manager of CarraraFiere, when presenting the event – following a course based on the awareness that the town possesses a unique heritage made of history, quality and excellence, a heritage that enables it to repossess its role as the world capital of marble, that should not be merely a title but should lead to a collective demonstration of the new ability to stay on the national and international scene”.
Franchi Umberto Marmi, GEMEG, Il Fiorino, Italmarble Pocai, MT&S, SAM, Savema and Up Group are already partners in the project and other important partners are expected to join.
Architecture will once again be a central theme with a preview in Milan during the design week in April where marble companies will be taking part in INTERNI LEGACY with a project by the prestigious architectural office SOM (Skid, Owings & Merrill) which will then be shown in Carrara. In Carrara there will be the second year of the conference “designing with marble” organised by “INTERNI” and a project entitled “switch on our heritage” organised in conjunction with the review “IQD” which involves, among other things, turning the lights on Carrara’s historical buildings.
One of the main design areas will be in the shopping arcade in Via Rome where, in conjunction with ADI, the prestigious Association of Italian Designers, the Compasso d’Oro competition exhibition, the theme of which is “marble as design”, will be shown and, together with the review Casa Trend, will look at marble through traditional furnishings from Italian Design.
Art will of course be based at the Academy and will unfold across the entire old town, including the sculpture workshops that will be exhibiting works in some of the squares. Other buildings that will be showing works are Palazzo Binelli, Palazzo Forti and the San Giacomo centre which will be hosting an installation by Uovoquadrato.
The second year of Carraramarble weeks also has new features such as “fashion design” and "Food” which will involve the local restaurants and bars in the town in the project “assaggiami” (taste me) creating a tour to rediscover the traditional foods of the town from breakfast to late-night snacks.
Via Roma, the traditional road for the town’s trade and social life, will be at the centre of “fashion design”, a project which aims to rediscover the road. Prominent names such as Peuterey, Mason’s and Natural Winning woman bag will be taking part in the event under the artistic guidance of Riccardo Coppola and Ilaria Biggi with installations and events.
As a token of their commitment to the event the fashion names will be opening up temporary shops as their contribution to returning the town to its former splendour.
At the International Centre of Plastic Arts D’Avenza Fashion Icon will be the focus of an exhibition on the company that has made history in style and taste. Of the many garments it has designed over the years, there will be the coat worn by Marcello Mastroianni in La Dolce Vita and the one worn by Marlon Brando in the Last Tango in Paris. The Atelier Gazzillo will also be opening its doors once again to design.
Italian design companies will also be taking part in “Carraramarble Weeks”. There will be installations by Antonio Lupi, Martinelli Luce, Poltrona Frau, Officinanove, Edra, Jove and Vannucci Pianti in conjunction with Nerbi Arredamento, showing how the leading names in Italian design see themselves as part of the system of values and quality that Carraramarble Weeks advocates.